WATCH: Ceiling Of Ayala Cinema In Cebu Collapses, Injures 9 Civilians

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9 people were injured when portions of the ceiling of Cinema 5 at the new annex of the Ayala Center Cebu in Cebu City collapsed at 8:50 p.m. Monday Night.

Dreamscape Networks, a business process outsourcing company, rented the whole Cinema 5 for the launch of its new ad campaign. Several foreign visitors, apart from its more than 300 employees, were among those at the event.

"At around 8:50 in the evening today, a part of the ceiling fell during an exclusive movie screening at Cinema 5," ayala management said.

"We are currently investigating the cause of the incident," it added.

Australia-based company Dreamscape was hosting a movie screening that gathered up to 350 people – including foreigners – when the incident happened, according to its COO Mark Evans.

Evans said they saw sparks and then heard a bang before water poured down on them.

"It took 25 minutes until help came from Ayala management. I was pulling people out of the debris," lamented Evans, who suffered cuts in his hands.

The cinema is part of the the expansion of Ayala Center Cebu.